Job Description: Social Media Specialist
Position: Social Media Specialist
Experience: 1-3 Years
Location: Old Pallavaram, Chennai (600117)
Type: Full-time
About Webboombaa.org:
At Webboombaa.org, we craft meaningful digital experiences for brands that aspire to make a difference. We’re looking for a passionate Social Media Specialist to join our creative team and drive brand conversations across digital platforms.
Roles & Responsibilities:
1. Social Media Strategy & Planning:
• Develop and execute social media strategies tailored to client objectives.
• Plan monthly content calendars for multiple platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.).
• Stay updated on social media trends and incorporate them into campaigns.
2. Content Creation & Curation:
• Collaborate with content, design, and video teams to create engaging posts, stories, and reels.
• Ensure all content is on-brand, visually appealing, and aligns with the client’s tone of voice.
• Curate user-generated content and monitor brand mentions for engagement opportunities.
3. Community Management:
• Engage with followers by responding to comments, messages, and queries promptly.
• Foster a positive community around the brand by initiating conversations and addressing feedback.
• Monitor and report on audience sentiments.
4. Campaign Execution & Management:
• Plan and execute paid social media campaigns to boost visibility and conversions.
• Monitor campaign performance and adjust strategies to meet KPIs.
• Conduct A/B testing on ads and content to optimize results.
5. Analytics & Reporting:
• Track key metrics like engagement rates, reach, impressions, and conversions.
• Prepare and present detailed performance reports with insights and recommendations.
• Use tools like Google Analytics, Meta Business Suite, and others to derive actionable insights.
6. Collaboration & Innovation:
• Collaborate with cross-functional teams to align social strategies with broader marketing goals.
• Experiment with new content formats (e.g., AR filters, live videos) to keep content fresh and engaging.
To Apply: https://www.linkedin.com/jobs/view/social-media-lead-generation-specialist-1-5-yrs-at-webboombaa-org-4086250152/?utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic&originalSubdomain=in
To Discover more digital marketing opportunities : Digital Marketing Jobs
