Growwie – Junior Paid Ads Specialist

Chennai, Tamilnadu

Responsibilities:

Create and optimize paid search and paid social campaigns to acquire leads
You will be responsible for owning and optimizing our paid media campaigns, including social, display, and native advertising across multiple platforms.
Oversee and manage campaigns across Facebook Ads, Google Ads & and Linkedin Campaign Manager.
Monitor and analyze performance data to identify trends and opportunities for improvement.
Conduct competitor and industry analysis to stay informed and make data-driven decisions.
Collaborate with the marketing team to create strategy, messaging and campaign design.
Stay up-to-date with changes in advertising trends, technologies, and best practices.
Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
Needs to have good communication skills since our clients are mostly overseas.

Minimum 1+ years of experience in B2B digital marketing, with a focus on performance marketing.
Proficiency in Conversion Tracking and analytics tools such as Google Analytics, Facebook Pixel, Google Tag Manager and other tracking platforms to measure and report on campaign performance.
Strong analytical skills and the ability to derive actionable insights from data.
Working knowledge of CRM Software is a bonus.
Proven track record of managing successful paid media campaigns across multiple platforms, including Facebook ads, Google Ads and LinkedIn Campaign Manager.
Strong understanding of audience building and targeting, bidding and budget optimization, and creative optimization.

For more details about the job, Junior Paid Ads Specialist – Growwie.

Chennai, Tamilnadu

Language Proficiency: Proficient in both English and Tamil, with proficiency in Hindi considered a valuable asset.
Social Media Savvy: Adept in managing various social media platforms including YouTube, Facebook, Instagram, Twitter, and LinkedIn.
Creative Flair: Demonstrated ability to craft engaging captions and select compelling images to enhance audience interaction.
SEO Strategist: Proficient in building and executing effective SEO strategies, including keyword optimization.
Content Creation: Strong content writing skills to curate captivating and informative posts.
ChatGPT Familiarity: A solid understanding of ChatGPT and its applications.
General Knowledge: Possess good general knowledge, with additional knowledge in Food & Beverage (F&B) industry being a plus.
Visual Proficiency: Basic skills in graphic editing tools such as Photoshop, Paint, Adobe, etc.

Education: Minimum of a Bachelor’s degree.
Experience: Freshers are welcome, and individuals with 1-2 years of experience will also be considered.
Communication Skills: Strong verbal and written communication skills are essential.

For more details about the job, Social Media Coordinator – Chai Waale.