Job Opening for Digital Marketing Specialist – Chennai – Tamilnadu

Digital Marketing Jobs Tamilnadu

BCC Martech – Digital Marketing Specialist

Chennai, Tamilnadu

Responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skills:

  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

For more details about the job, Digital Marketing Specialist – BCC Martech.

Sign Up Advertising Solutions – Social Media Marketing Specialist

Chennai, Tamilnadu

Responsibilities:

  • Creating written pieces that are sharp, memorable, and effective at prompting readers to take action.
  • Collaborating with Videographers and Multimedia Designers to ensure that posts are engaging.
  • Optimizing content for publication across various social media sites.
  • Scheduling copy for release at optimal times.
  • Monitoring users’ engagement with and feedback on every post.
  • Analyzing and reporting on the effects of publications.
  • Maintaining a secure database of all login credentials.
  • Remaining abreast of changes to all pertinent social media applications.
  • Exploring the potential value of social media sites that are not yet in our repertoire.
  • Liaising with the client.
  • Finding out trends on social media & digital space & creating content around that.

Qualifications:

  • Bachelor’s degree in any field.
  • 2-3 years of work experience will be preferred.
  • Demonstrate the ability to understand the engagement metrics and KPI’s.
  • Sound knowledge of social media apps.
  • Outstanding proofreading and editing skills.
  • Strong oral and written communication skills.
  • Ability to write catchy content.
  • In-depth understanding of various social media platforms and their algorithm changes.
  • Outstanding brand awareness experience will be preferred.
  • A keen eye for details.

For more details about the job, Social Media Marketing Specialist – Sign Up Advertising Solutions.

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