The Super Bowl is more than just a football game—it’s a global marketing powerhouse. In 2025, social media played a crucial role in amplifying Super Bowl moments, from iconic ads to unforgettable halftime performances. Platforms like X (formerly Twitter), Instagram, TikTok, and YouTube transformed traditional TV commercials into viral trends, maximizing reach and engagement.
How Social Media Boosted Super Bowl 2025 Engagement
- Real-Time Conversations and Hashtags
Super Bowl 2025 saw millions of live tweets and posts with trending hashtags like #SuperBowl #SuperBowlLIX, #American football, #Nfl and #SuperBowlCommercials. These tags helped brands track engagement and measure audience reactions instantly.
- Behind-the-Scenes Magic
Many brands extended their Super Bowl campaigns by sharing behind-the-scenes footage of ad shoots, interviews with celebrities, and making videos on Instagram and TikTok, driving more audience interest.
- Influencer Collaborations
Brands partnered with influencers and content creators to react to ads in real-time, further increasing organic reach. TikTok challenges and Instagram reels featuring Super Bowl themes created an extra layer of engagement.
- Interactive Polls and Memes
Twitter polls and meme-driven content allowed users to vote for their favorite ads, discuss controversial plays, and even create spoofs of commercials, keeping the conversation alive long after the game ended.
Top 10 Super Bowl 2025 Ads & Their Social Media Impact
The following ads were ranked as the best Super Bowl 2025 commercials, based on audience engagement, creativity, and overall impact.
- Budweiser: “First Delivery”
Key Learning: Emotional storytelling works. Budweiser’s heartwarming ad featuring a young Clydesdale foal on a mission resonated deeply, topping USA Today’s Ad Meter and trending widely on Instagram and YouTube.
- Lay’s “The Little Farmer”
Key Learning: nostalgia and perseverance connect with audiences. Directed by Taika Waititi, this ad about a young girl growing the perfect potato gained massive traction on TikTok, with fans sharing their own stories.
- T-Mobile – “Starlink Partnership”
Key Learning: Innovative brand collaborations drive engagement. Featuring SpaceX’s Starlink, this commercial showcased next-gen connectivity and became one of the most engaging Super Bowl ads, as per EDO’s analytics.
- Ram Trucks – “Goldilocks”
Key Learning: Humor sells. Actor Glen Powell starred as Goldilocks in this creative twist on the fairy tale, leading to high engagement on Instagram and meme culture on X (Twitter).
- . Liquid Death – “It’s Safe for Work”
Key Learning: Breaking conventions grabs attention. This quirky ad portrayed professionals enjoying Liquid Death water in office settings, sparking hilarious discussions on LinkedIn and YouTube.
- Pringles – “Call of the Mustaches”
Key Learning: Iconic brand elements can be used creatively. Featuring stars like James Harden and Andy Reid, this ad, which celebrates the Pringles mustache, trended in TikTok challenges.
- Hellmann’s – “When Harry Met Sally” Reunion
Key Learning: Celebrity nostalgia generates buzz. Reuniting Meg Ryan and Billy Crystal, this commercial recreated a classic movie moment, driving massive social media shares.
- Nike – “So Win”
Key Learning: Empowering themes resonate widely. Showcasing top female athletes like Caitlin Clark and A’ja Wilson, this ad sparked discussions about women in sports on LinkedIn and Instagram.
- Uber Eats – “Matthew McConaughey’s Multi-Sport Legends”
Key Learning: Star power enhances engagement. Featuring Matthew McConaughey portraying different sports legends, this ad became an instant hit, with fans sharing their favorite impressions on TikTok.
- Squarespace – “A Tale as Old as Websites”
Key Learning: Blending storytelling with brand messaging creates impact. Starring Barry Keoghan, this cinematic ad about website evolution was widely shared on X and YouTube
Final Thoughts: What Marketers Can Learn from Super Bowl 2025 Ads
- Leverage AI and emerging tech: Brands like T-Mobile and OpenAI showcased how future tech can create compelling narratives.
- Use nostalgia and humor: Lay’s and Hellmann’s proved that familiar faces and funny scripts drive social engagement.
- Tell relatable, emotional stories: Budweiser and Nike demonstrated the power of storytelling to connect with audiences.
- Maximize multi-platform reach: Extending campaigns across TikTok, Instagram, and YouTube amplified the success of these ads.
- Engage in real-time conversations: Brands that participated in live social media discussions saw increased engagement and visibility.
Super Bowl 2025 proved that social media is no longer just an add-on—it’s the heartbeat of modern marketing. Brands that master the art of cross-platform storytelling and audience interaction will continue to dominate in the digital era.
Also read: A Case Study: How Cookd Achieved Success with a Digital Marketing Strategy
