Digital Marketing Jobs

Digital Marketing Manager Jobs in ENQOS Software Technologies, Chennai, Tamil Nadu, India

Experience : 1 to 2 Years

Location : Chennai, Tamil Nadu, India

Company Name : ENQOS Software Technologies

Job Description :

• Provide leadership and subject matter expertise for all SEM/SMM activities across the company.
• Designing and testing highly effective marketing campaigns to improve customer acquisition.
• Owning campaigns from end to end: manage the creative process, targeting and segmentation, planning, execution, reporting, and optimization.
• Develop and manage effectively near and long term paid search, paid social, and display strategies that increase conversion, revenue, and ROAS
• Day-to-day campaign management including keyword and audience research, bid management, ad copywriting performance optimization, and testing
• Translate business and marketing goals into digital advertising programs and establish objectives, strategies, budget estimates, lead projections, and insights
• Manage budget allocations across campaigns and platforms
• Be responsible for driving traffic, lead volume, conversion, and revenue targets
• Monitor, analyze, and report on industry trends, campaign performance, and recommendations
• Find new mediums and vendors to expand our paid advertising presence while maintaining targeting strategies
• Building and launching a variety of customer acquisition and product marketing campaigns for the organization.
• Project managing all campaigns from beginning to end ensuring they meet the target objectives.
• Working collaboratively across multiple stakeholders to launch campaigns on time.
• A/B Testing campaigns to trial new ideas for effectiveness.
• Reporting campaign results to senior management and explaining variances.
• Working to strict deadlines and KPI’s as set by the Marketing Director.
• Analyze traffic patterns and optimize for seasonality, relevance, and selection.
• Highly organized, detail-oriented, and able to work under pressure to meet very tight deadlines.
• Excellent verbal & written communication skills – ability to think on your feet.

Professional Skills & Qualifications :

Bachelor’s degree in business, marketing, economics, or similar experience.

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