Master's in Digital Marketing

Digital Marketing Course Syllabus

Fundamentals

Digital Marketing - Intro
History of Marketing
How Websites Works?
Search Engine Basics
How Search Engine Works?
Digital Opportunity
Understanding Digital Channels

Website Design

Design principles for user experiences
Setting up a domain and Web hosting account
Installing WordPress CMS
WordPress CMS installation and administration
Theme Selection as per client requirement
Customizing theme managing plugins
Backup and Maintenance of website

Search Engine Optimization

SEO: How to Get Started
The benefits of SEO
Website Audit
On-Page / Technical SEO
Structured data for SEO
How to write SEO content
Strategies for Link Building
Strategies for mobile SEO

Local SEO

Google My Business: Importance
Local Business Setup
Google Maps Pointing
NAP Citation
Reviews
Information update
Working Professionals

Social Media

Developing content and audience strategies
Paid & Organic Campaigns
Social platforms: an overview
Targeting, ad units, and features
Instagram and Facebook business manager
Distribution platforms and influencer marketing
Measurement of Social Analytics

PPC - Google Ads

Google Ad Strategy
Campaign Setup
keywords Selection
Target Audience
Demographic Settings
Budget Optimization
Budget Optimization
Conversion Optimization

Social Media Ads

Determine why and when to invest in paid advertising on social media
Understand the social media ad and how they differ from organic posts
Demographics & Behavior Analysis
Target Audience Analysis
Ads effectively to connect with customers
Budget Optimization
Understanding Digital Channels

Data Analytics

Web Analytics: Methodologies
Google Analytics: How it Works
Analytics: Important Parameters
Google Analytics Case Study
Implementing Google Tag Manager
How to use Google Search Console
Report Generation

Our Course Syllabus

Digital Toppers Office in trichy

Our Class Room

Why Digital Marketing Course in Trichy?

Digital marketing has become an integral part of every business operation, with companies investing heavily in this area. Today, both IT and non-IT organizations are establishing digital marketing teams to be successful in our highly competitive online landscape. Learning our expert-led digital marketing course in Trichy can therefore lead to recession-proof job opportunities.

Who can learn digital marketing?

Digital Marketing Job Roles

Digital Marketing Manager
Content Marketing Manager
Social Media Manager
SEO Specialist
PPC Specialist
Content Writer

Demand for Digital Marketers

Job Openings: LinkedIn reports "Digital Marketing Specialist" as one of the top 10 most in-demand jobs, with over 860,000 open positions.
Digital Marketing Industry Growth: The global digital marketing industry is projected to reach a value of USD 24.1 billion by 2028, growing at a CAGR of 32.1%.
Skill Shortages: Many companies struggle to find qualified digital marketers, leading to increased competition for talent.

Current Digital Marketing Job Openings

Digital Marketing Certifications

Get Certified with Our Digital Marketing Course and Internship Program

After completing the course and internship, you will receive a course completion certificate and an internship certificate from Digital Toppers & Digitz Technologies. These certifications will validate your skills and enhance your credibility as a professional digital marketer.

Digitz Technologies is one of the leading digital marketing agency in Trichy, Tamil Nadu, India with expertise on Digital Marketing, Web Design and Development, SEO, Social Media Marketing, Analytics, E-Commerce and Branding Management. Digital Toppers has partnered with Digitz to provide internship opportunities for their students to gain practical knowledge.

What our Happy Student Say

I recently enrolled in digital marketing online training at Digital Toppers Academy, and it has been the best learning platform. They offer practical knowledge and in-depth understanding of each topic. The training approach is friendly, helpful, informative, and engaging, making the learning experience enjoyable. I highly recommend Digital Toppers Academy for anyone looking to gain expertise in digital marketing.

Varsheni Kumaran

Student

Tools Covered in Digital Marketing Course in Trichy

FAQ

Why Digital Marketing course in Trichy at Digital Toppers Academy?

Practical learning | Real- time projects | Affordable fees | Best learning environment

Is this a Certification Course in Trichy?

Yes, we provide dual certification upon successful completion of the course and internship.

Is there any internship opportunity available in Trichy?

Yes, we offer internship opportunities in Trichy in partnership with Digitz Technologies, where you can gain hands-on experience and apply what you’ve learned in a real-world setting

What makes Digital Toppers Academy in Trichy different from other institutes?

Our Trichy institute stands out due to our experienced faculty, practical approach to teaching, internship opportunities, and strong industry connections, which help our students succeed in the digital marketing field.

How is the course delivered in Trichy?

The digital marketing course in Trichy is delivered in offline mode at Melapudhur, Trichy. Our institute is located near the bus stand and railway station, making it convenient for candidates from nearby areas to attend offline classes.

BOOPALAN SATHASIVAM

2024-06-03

The best place to start your digital marketing career is at Digital Toppers. I began my digital marketing course there, where I gained a comprehensive understanding of the concepts and had the opportunity to work on live projects, which greatly enhanced my learning experience. Our mentor, Rajeshwari mam, has extensive knowledge in the digital marketing field, and the one-on-one classes provide a more personalized learning environment. Additionally, they offer a separate workspace and flexible timing, making it the ideal choice to kickstart your digital marketing career from scratch at an affordable price.

vishnu priya

Rrcently i have completed digital marketing course in digital toppers academy.This course is well organized and covers important topics with practice. Here they provide experience on real time projects and Mrs. Rajeshwari mam guided me throughout the course with friendly manner. Overall it gives useful skills for future career.

Alima Bee

2024-06-01

Well cleared explanation by Rajeshwari mam She will clear all our doubts patiently all the time Best place to learn Digital Marketing

Vignesh U

2024-05-11

Digital Toppers Academy is the right place to learn Digital Marketing in the best way. Digital marketing expert Rajeshwari ma'am, who's a trainer here. She taught the class from the beginning to the end in an understandable manner, and it is difficult to learn digital marketing in a mere word method class, so here they are providing the opportunity to do real life projects, so you can learn by hands-on experience with real projects and this kind of learning strongly ensuring our understanding in digital marketing. In my digital marketing career journey, Digital Toppers Academy played a major role. So, without second thought, choose Digital Toppers Academy if you want to learn digital marketing!

Esaki Rani

2024-04-07

Excellent academy , very good training provided

2024-03-26

E News

2024-03-17

Best digital marketing institute in our Trichy.

Suganthi M

2024-03-16

First off all , I would thank to Abdul Malik sir and Rajeshwari mam for supporting me.As a Engineering student am more passionate on digital marketing, but I don't know how to learn and where to start, At that time Abdul Malik became the coach for naan mudhalvan scheme in my college. He helped me to reach digital toppers Academy. Really it was an good experience within a short duration I never experienced.I particularly learned about Content creation role (blogging). Rajeshwari mam- such a kind hearted person taught me very clearly and clears my doubts without any hesitation whenever I ask her. I learned about Content creation, within a short time I got an offer from RBM digital marketing agency. I can proudly say that this offer is because of only digital toppers Academy. With a passion I entered to digital toppers, now it gave me a profession. Digital toppers - turned my passion into profession Once again thanks to Abdul Malik sir and Rajeshwari mam.

Boson quark

The workshop conducted was helpful today providing an introductory insight for a beginner and options for a working professional to pursue this as a skill or career...The trainer Rajeshwari mam was friendly and pro active in answering our queries..