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How To Do Keyword Research

Digital Marketing |

Keyword research is the key element which is used to connect with your audience and helps you to achieve your business goals. Doing keyword research is a mandatory one to boost your website’s visibility. It’s the base for SEO (Search Engine Optimization), which helps you to discover what your potential customers are searching for.

 Whether you’re creating blog posts, product descriptions, or landing pages. By understanding the concept of keyword research which ensures you to reach your content with the right people.

Why Is Keyword Research Important?

Keyword research helps you to identify the words and phrases which are used by your audience that they use to find products, services, or information. Optimizing your content with the right keywords shows that  your site has a better chance of appearing on search engine results pages (SERPs) when someone searches for those terms.

For Example: You are running a nursery garden business. Without keyword research, you might optimize your site with general words like “plants.”

But by doing keyword research, you could find more specific phrases like “best indoor plants for beginners” or “low-maintenance outdoor plants,” which would bring in more targeted traffic and the people who are actually interested in your products.

How To Do Keyword Research: Step-By-Step Guide

1. Start With Seed Keywords :

Every keyword research process starts with seed keywords. These are broad, simple terms that define the main topics which are related to your business or industry. Think of them as the core keywords which lay as a basework for your research.

For Example: If you’re running a gardening website, some of your seed keywords might include:

  • “plants”
  • “gardening”
  • “indoor plants”
  • “flowering plants”

These seed keywords are essential because they help you brainstorm other, more specific terms (long-tail keywords) that your audience might use.

2. Look for Related Searches :

Related searches are closely associated with your primary keywords, which often show up at the bottom of a Google search results page. These give you insight into other relevant search terms which people are using and this can help you to guide the direction of your content.

For Example: If you search for “indoor plants,” you might find related searches like “best indoor plants for air purification” or “indoor plants for low light.

3. Expand Your Keywords With Tools :

Once you have a list of seed keywords, the next is to expand that list using keyword research tools. These tools will generate additional ideas based on your seed terms. Some of the best tools to consider are:

These tools will give you more specific phrases related to your seed keywords, which helps you to find long-tail keywords that are easier to rank.

For Example: From the seed keyword “gardening,” you might discover keywords like “best tools for home gardening.”

3. Analyze Search Volume and Competition :

While expanding your keyword list, it’s important to analyze the search volume (how often people will search for) and competitions (how difficult it will be to rank).

  • High Search Volume: Popular keywords are searched more frequently, but they are often more competitive. These are great for established websites but harder to rank for if you’re just starting.
  • Low Competition Long-Tail Keywords: These keywords have lower search volume but higher specificity, which can lead to more targeted traffic.

For Example: Instead of trying to rank for “plants” (which is highly competitive), you could target a long-tail keyword like “low-maintenance houseplants for beginners.”

5. Incorporate Long-Tail Keywords :

While seed keywords are your starting point, long-tail keywords (more specific, detailed search phrases) are where you’ll find the gold. These phrases usually have lower search volume but indicate higher intent. They are perfect for attracting customers who are ready to purchase and also we can know exactly what they are looking for.

For Example:

  • Seed Keyword : “plants”
  • Long-Tail Keyword : “best indoor plants for low light apartments”

    Conclusion :

    Keyword research is a critical component of a successful SEO strategy. By starting with seed keywords, expanding your research with tools, and analyzing related searches, you’ll be well on your way to driving more traffic and improving your search rankings. Understanding how keywords work and how to find the best ones. This can make a significant difference in how people find your content online.

    FAQs :

    If you want to learn how to do keyword reseach : Visit Digital Toppers Academy.

    Also read: Social Media Marketing Benefits To Grow Your Small Business in Trichy

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    SEO Executive Job Opening in Bangalore

    Digital Marketing Jobs |

    Calpion is hiring SEO Executive

    Job Overview :

    • Date Posted – October 7, 2024
    • Location – Bangalore
    • Experience – 4 Year
    • Gender – Both
    • Qualification – Bachelor Degree
    • Career Level – Executive

    Job Description :

    As an SEO Executive, your role is to manage international clients and improve their websites’ SEO using the latest techniques, such as on-site optimization, blogger community management, article marketing, and social media marketing. Meeting deadlines and communicating effectively with clients are essential for this position.
    ‍

    To know more : https://www.calpion.com/career/seo-executive?utm_source=Career_Page&utm_medium=Careers-&-Job-Opportunities-|

    To View additional digital marketing opportunities : click here

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    The Best SEO Tools for a Quick Website Ranking

    Search Engine Optimization |

    With the rapid growth of digital technology, SEO has become a most essential for successful businesses to increase their online visibility and to attract more customers. While choosing SEO tools, it’s essential to find options that provide excellent value for your budget. Here are some affordable, user-friendly, and effective SEO tools designed for small businesses too.

    Google Analytics :

    Google Analytics is a free web analytics service that offers valuable insights into website traffic. It’s particularly useful for business people, and helps them to understand where visitors come from, how they interact with the site, and identify any potential issues.

    Key Features :

    • Traffic Analysis
    • User Behavior
    • Conversion Tracking
    • Audience Segmentation
    • Ecommerce Tracking

     Google Search Console :

    Google Search Console is a free tool which is provided by Google and this allows website owners to monitor their site’s performance in Google Search results. It’s essential for understanding how your site is indexed, how users find it, and how it performs in search rankings. It also gives information regarding search variables, back link, and other problems that include technical difficulties that affect your site.

    Key Features :

    • Search Performance Analytics
    • Index Coverage Reports
    • Mobile Usability Tracking
    • Sitemap Submission

    SEMrush :

    SEMrush  is an online marketing suite that offers a wide range of tools for SEO, PPC advertising, content marketing, and competitive analysis.It also provides services for keyword research, competitors, audit sites, and others. Although it has the paid version of its services, it offers a large amount of data that might be valuable for growing businesses.

    Key Features:

    • Keyword research and tracking
    • Competitor analysis
    • Site audits
    • Backlink analysis

    Ahrefs :

    Ahrefs is a leading SEO tool that specializes in backlink analysis and super effective in  keywords exploration functionalities.It offers a comprehensive suite of tools for understanding your website’s backlink profile, analyzing your competitors’ backlinks, and identifying opportunities for link building.It will be useful for companies to assess their link-building situation and use SEO-friendly strategies to improve their standings.

    Key Features :

    • Backlink Checker
    • Site Explorer
    • Keywords research
    • Competitor Analysis
    • Content Explorer

    Moz Pro :

    Moz Pro is a popular SEO suite that offers a wide range of tools for optimizing your website’s search engine rankings. It also provides insights into your website’s SEO health, keyword research, competitor analysis, and link building. 

    Key Features :

    • Keyword explorer
    • Site audit reports and crawl reports
    • Rank tracking
    • Competitor Analysis
    • On-page optimization suggestions

    Yoast SEO (For WordPress):

    Yoast SEO is one of the leading WordPress plugins that assist the process of optimizing your website for search engines. It provides a user-friendly interface   especially with the features designed to help you to improve your website’s SEO. And also It will be easy to use especially when it comes to on-page optimization and offers prompt notification for the same.

    Key Features :

    • Real-time SEO Analysis
    • Readability Checks
    • XML Sitemap Creation
    • Social Media Integration
    • Internal Linking Suggestions
    • Breadcrumbs

     Ubersuggest : 

    Ubersuggest is an SEO tool that costs less and provides information on keyword research, competitor analysis, and backlink checking. It’s a user-friendly tool that’s suitable for both beginners and experienced SEO professionals.

    Key Features :

    • Keyword suggestions and tracking
    • Content ideas and analysis
    • Backlink data
    • SEO audit reports

    Screaming Frog SEO Spider :

    Screaming Frog SEO Spider is a powerful SEO auditing tool that crawls into your website to identify your issues that could affect your search engine rankings.There is an open-source version and a commercial one. The open-source version will be perfect for business needs.

    Key Features :

    • Site Crawling
    • On-Page SEO Analysis
    • Site Structure Analysis
    • XML Sitemap Generation
    • Customizable Reports
    • Integration with Google Analytics

     Serpstat :

    Serpstat One of the best seo tools for Keywords Research, Backlinks Analysis and Site Audit. This helps you to improve your website’s visibility and attract more organic traffic.

    Key Features :

    • Keyword Research
    • Rank Tracking
    • Backlink Analysis
    • On-Page SEO Analysis
    • Competitor Analysis
    • Content Marketing Tools

     Answer The Public :

    Answer the public is a unique keyword research tool that helps you discover the questions people are asking in Google search. Answer the public is a valuable tool for content marketers, copywriters, and anyone looking to create content.

    Key Features :

    • Question Generation
    • Visualization
    • Search Intent Analysis
    • Content Idea Generation

    Conclusion :

     The right SEO tools can make a significant difference in boosting your business’s online presence. Whether you’re a small business owner or part of a larger enterprise, tools like Google Analytics, Google Search Console, and Ubersuggest provide excellent options for tracking traffic, improving search rankings, and optimizing your content. More advanced tools like SEMrush, Ahrefs, and MozPro offer comprehensive insights for keyword research, backlink analysis, and competitor tracking, while WordPress users can benefit from Yoast SEO’s ease of use. By using these tools effectively, you can develop a strong SEO strategy that enhances your visibility, attracts more organic traffic, and drives business growth.

    Also read: How to Create Facebook Ads – A Guide for Trichy Business People

    To learn more about SEO : Click Here

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    Email Marketing Specialist Opening in Chennai , Tamilnadu

    Digital Marketing Jobs |

    Orange Digital Marketing is hiring Email Marketing Specialist

    Company Name : Orange Digital Marketing
    Post Name : Email Marketing Specialist
    Experience : 0-1 year
    Qualification : Bachelor’s or Master’s degree
    Location : Chennai

    Job Description:

    We are looking for enthusiastic and creative Email Marketing Specialists to join our team. This role is ideal for freshers who are interested in exploring the world of digital marketing and email campaigns.

    To know more : https://www.orangedigitalmarketing.in/mail-marketting

    To View additional digital marketing opportunities : click here

    Email Marketing Specialist Opening in Chennai , Tamilnadu Read More »

    Digital Marketing Executive Jobs in Chennai , Tamilnadu

    Digital Marketing Jobs |
    Digital Marketing Executive

    Job Information :

    Weboin is hiring Digital Marketing Manager

    Work Mode

    • Work from Office

    Working Days

    • Mon to Fri

    Role Description :

    As a Digital Marketing Executive at Weboin, you will be responsible for developing, implementing, and managing digital marketing campaigns to promote our company’s services and enhance brand awareness. You will play a key role in driving online traffic, improving customer engagement, and generating leads through various digital channels.

    Qualifications :

    • A minimum 1 year of experience is required.
    • Bachelor’s degree in Marketing, Communications, or a related field.
    • Solid understanding of digital marketing techniques and principles.
    • Experience with SEO/SEM, Google Analytics, and CRM software.
    • Strong analytical skills and data-driven thinking.

    To know more : https://weboin.com/digital-marketing-executive/

    To View additional digital marketing opportunities : click here

    Digital Marketing Executive Jobs in Chennai , Tamilnadu Read More »

    Content Writer Jobs in Chennai , Tamilnadu

    Digital Marketing Jobs |

    Colan Infotech is hiring Content Writer

    Post Name : Content Writer
    Experience : 5 years
    Qualification : Bachelor’s or Master’s degree
    Location : Chennai

    Job Description :

    • Minimum 5 years of experience in FULL-TIME content writing.
    • Worked in IT services related writing will be a plus.
    • Ability to write innovative and original content.
    • Knowledge or experience in writing for a wide variety of topics across multiple platforms (brochures, websites, blogs, articles, emails, etc.)
    • Generate content with attention to detail on a regular basis.
    • Ability to develop, write and deliver persuasive copy.
    • Measure impact and perform analysis to improve critical metrics.
    • Knowledge in SEO optimization will be an added advantage.

    To know more : https://colaninfotech.com/career/

    To View additional digital marketing opportunities : click here

    Content Writer Jobs in Chennai , Tamilnadu Read More »

      Top Work From-Home Jobs Opportunities in India

    Digital Marketing |
    Top Work From-Home Jobs Opportunities in India

    The Ultimate Resource with the pandemic, there have been a boom in work-from-home jobs in India thereby altering the workplace environment and providing convenience and avoiding extended distance and more professionals, the option for telecommuting has become a reality, propelled by the development of technology and the change in culture at work.

    Why Work from Home Jobs ?

    There are several advantages that come with working from a remote location such as flexibility, enhanced work-life balance and minimal operational costs for employees and employers as well. The improved utilization of technology like Zoom, Google Workspace, Slack, etc. has also made collaborations and interactions easy and effective. As companies move toward digital execution, there is an increasing need for employees who can work offsite.

    Best Work from Home Jobs in India

    Content Writers and Script Writers :

    Content writing has become increasingly popular because it is a natural requirement for almost any company that intends to create a customer, for example, such as blogs, articles or website content. Copywriting is concerned with delivering marketing messages through various media in a way that appeals to the target market.

    Essential Skills: Excellent writing skills, SEO and research capabilities.

    Getting Started: You need a writing section to showcase your business to potential employers on Upwork Freelancer or Fiverr.

    Graphic Designers :

    Graphic designers are primarily responsible for creating visual design solutions for websites, social networks, and advertising. And with the growing demand for digital advertising and graphic design, this is becoming a high-paying remote job.

    Required Skills: Excellent knowledge of design programs such as Photoshop, Illustrator, and InDesign.

    Get started: Promote your designs on Behance or Dribbble and find gigs on sites like Fiverr or Upwork.

    SEO Experts :

    SEO (Search Engine Optimization) specialists help businesses improve search engine rankings by optimizing website content and layout. This service is essential for companies looking to increase their online visibility.

    Required Skills: Knowledge of SEO best practices, keyword research, knowledge of Google Analytics, SEM rush, Ahrefs and other tools.

    Get started: Get experience optimizing your website or providing SEO services for small businesses. Platforms like Upwork, Freelancer, and SEO Clerks are great places to find SEO services Web Designing

    Web Designers :

    Web designers create and maintain websites, ensuring they are visually appealing, user-friendly, and functional. This role is in high demand as businesses increasingly shift to digital platforms.

    Skills Required: Proficiency in design tools like Adobe XD, Figma, and Sketch, along with knowledge of HTML, CSS, and JavaScript.

    Get started: Gain experience optimizing websites or providing SEO services to small businesses. Platforms like Upwork, Freelancer, and SEO Clerks are excellent places to find SEO-related projects and build your client base.

    Social Media Manager :

    Social media managers handle business accounts, create content, and run campaigns on platforms like Instagram, Facebook, and Twitter. If you enjoy content creation and audience engagement, this role is ideal for you.

    Skills Required: Social media platform knowledge, content creation, copywriting, and basic analytics.

    Getting Started: Build your own social media presence or start by managing profiles for small businesses. You can find freelance opportunities on Fiverr and Upwork.

    Tips for Succeeding in a Work-From-Home Job

    1. Time Management: A remote job requires discipline and effective time management. Set a daily schedule and stick to it to maintain productivity.

    2. Communication: Clear and consistent communication is crucial in remote roles. Use tools like Slack, Zoom, or Microsoft Teams to stay in touch with your team or clients.

    Conclusion :

    Work-from-home jobs in India offer a diverse range of opportunities for professionals with different skill sets. Whether you’re a writer, designer, tutor, or administrative professional, there’s a remote job suited to your expertise. By leveraging online platforms, honing your skills, and maintaining discipline, you can build a successful work-from-home career. The demand for remote work is only expected to grow, making it an exciting time to explore these opportunities from the comfort of your home.

    Also read; How to Start a Career in Digital Marketing

    To learn digital marketing : click here

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    Why Keyword Research is Important for Digital Marketing ?

    Digital Marketing |
    Why Keyword Research is Important for Digital Marketing ?

    In today’s digital world, Consumers  are highly used to doing online searches for finding their needed information, products, and services. Keyword research is the backbone for all  digital marketing strategies. Whether you’re managing a website, blog creation, or creating a product landing page. By understanding what are the necessaries your audience is searching for and this helps you to target the right keywords,  generate drive traffic, and ultimately generate lead conversions also.

    Keyword research is more than just a digital marketing tool. It serves as a critical element in understanding customer intent, optimizing content, and ultimately driving business growth.

    What is Keyword Research?

    Keyword research involves identifying and analyzing the search terms that people use when looking for content online. By finding the words and phrases most relevant to your business, you can easily understand what  your audience needs for and develop content or ads that target them effectively.

    Why is Keyword Research Essential for Digital Marketing?

    Increases Organic Traffic: When your content is optimized with the perfect keywords,this helps the search engines like Google, to rank it higher and this makes the people find you easily. Higher rankings refers to more organic traffic to your website.

    Improves Content Creation: With proper keyword research, you can align your content with what your users want to read or engage with. By knowing the important  topics within your field, this allows you to produce the content that addresses your audience’s specific needs.

    Enhances Pay-Per-Click (PPC) Campaigns: In digital marketing, paid ads are highly dependent on keywords. By using high-intent keywords in your campaigns, you can improve the chances of attracting qualified leads who are ready to convert. 

    Supports SEO Efforts: Search Engine Optimization (SEO) uses keyword research to determine which terms should be prioritized in a site’s meta descriptions, headers, and body content. This makes your SEO strategy better and aligns with popular keywords, the more visibility your business gets on search engine result pages (SERPs).

    Free Tools Available for Keyword Research :

     Google Keyword Planner

     SEMrush

     Ahrefs

    Answer the public

    Wordstream

    Keyword Research Beyond Digital Marketing :

    Keyword research isn’t limited to just digital marketing. It’s also valuable in other fields, including:

    • Product Development
    • Content Creation & Media
    • E-commerce and Retail
    • Social Media Marketing

    Keyword Research Drives Business Growth :

    Keyword research is not for only improving rankings. It’s an essential tool for business growth also.

    • Identifies Market Opportunities
    • Builds Brand Authority
    • Boosts Conversion Rates
    • Enables Competitor Analysis

    FAQ :

    If you want to learn how to do keyword reseach : Visit Us.

    Also read: How to Become a Content creator



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    Content Writer Work From Home Jobs for Freshers (Female Only)

    Digital Marketing Jobs |
    Digital Marketing Jobs Tamilnadu

    Position Overview:

    We seek creative and driven Freshers to join our innovative IT company as Content Writers. As a Content Writer, you will be crucial in crafting compelling and informative content that effectively communicates our brand, products, and services to our target audience. This entry-level position offers an exciting opportunity to showcase your writing skills and contribute to our company’s online presence.

    We are now “WORK FROM ANYWHERE”. So, No Location Dependency makes a hurdle in your career growth. You can work in any location in the world with us.

     Branch Locations – Ahmedabad, Pune, Vadodara, Surat, Mumbai, Delhi, Indore, Kolkata, Banglore, Hyderabad, Noida, Nagpur, Jaipur, Gurgaon, Bhopal, Nasik

    Shifts : (You have to select any one Shift)

    Day: 9 AM to 7 PM

    Night: 9 PM to 7 AM

    To know more : https://sites.google.com/view/vatsaltechnosoftcareers/current-openings/content-writer-freshers

    To View additional digital marketing opportunities : click here

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    Sr. Specialist – Paid Ads Jobs in  Chennai, Tamilnadu

    Digital Marketing Jobs |
    Job Description :
    • Understanding of PPC Campaigns
    • Understanding of advertising on Google,Facebook, Linkedin and Twitter

    Experience: 2-4 years of experience in

    • Planning, implementing and reporting the performance of PPC campaigns for multiple clients
    • Keyword research and analysis
    • Media Planning
    • Budget optimization
    Apply Now : https://www.socialbeat.in/careers/sr-specialist-digital-media-paid-ads/

    Sr. Specialist – Paid Ads Jobs in  Chennai, Tamilnadu Read More »

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