Digital Toppers

Traditional Marketing vs Digital Marketing in 2023

Digital Marketing |

When compared to traditional advertising, digital marketing is extremely affordable. You can reach more customers at a lower cost, as the infographic below shows. By doing this, you can boost your profit margins as your marketing expenses drop.

Digital marketing grows quickly, which is clear. Especially after Covid, the rate of using smartphones in India also increased rapidly. Digital marketing has become an essential tool for all businesses to use for promotion.

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Source: Seriously Simple Marketing

With our digital marketing course in Digital Toppers Academy, you are able to unlock the endless possibilities of digital marketing and improve your company\’s success.

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Job Opening For Social Media Marketer

Digital Marketing Jobs |

EF-IF Diamond Jewellery – Social Media Marketer

Chennai, Tamilnadu

Job Description:
  • Develop and implement social media marketing strategies to achieve business objectives
  • Develop a content calendar and ensure timely posting of social media content, including creating and uploading posts, stories, and videos.
  • Monitor and manage a team of customer support executives in executing their roles.
  • Manage social media contests and giveaways, including selecting winners and fulfilling prizes.
  • Write content for all brand creatives and collaborate with the graphic design team to create visually appealing social media graphics and videos.
  • Coordinate all photoshoots
  • Manage social media advertising campaigns, including budgeting, targeting, and optimization.
  • Engage with social media influencers and advocate to promote the brand and increase engagement.
  • Stay up-to-date with industry trends, updates, and algorithm changes on social media platforms and integrate them into the company\’s social media strategy.
  • Analyze social media metrics and provide regular reports to the management team, highlighting areas of success and opportunities for improvement.
  • Develop and maintain relationships with key stakeholders in the industry and build brand awareness through social media partnerships and collaborations.
Requirements:
  • Education: Bachelor\’s (Preferred)
  • Experience: Social media marketing – 1 year (Preferred)
  • Total work: 1 year (Preferred)
  • License/Certification: Digital marketing (Preferred)

For more details about the job, Social Media Marketer – EF-IF DIAMOND JEWELLERY

Elatre Solutions Private Limited – Digital Marketing Associate

Chennai, Tamilnadu

Responsibilities:
  • Assist in the implementation of digital marketing strategies
  • Collaborate with the team to develop and optimize online campaigns
  • Perform market research and analyze competitor activities
  • Monitor and report on the performance of digital marketing campaigns
  • Contribute to the creation of engaging content for various platforms
  • Support the team in managing social media accounts and online communities
Requirements:
  • Strong willingness to learn and adapt to various tasks in digital marketing
  • Basic understanding of digital marketing concepts and tools
  • Excellent communication skills, both written and verbal
  • Ability to work effectively in a team and independently
  • Proficiency in Microsoft Office Suite and basic computer skills
  • Graduates or candidates pursuing a degree in Marketing or related fields are preferred
Benefits:
  • Work from home
Interview Details: 

4th Sept 2023 to 8th Sept 2023 between 12 am and 6 pm

For more details about the job, Digital Marketing Associate – Elatre Solutions Private Limited

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Digital Marketing Jobs Tamilnadu

Job Opening for Paid Ads Specialist

Digital Marketing Jobs |

Growwie – Junior Paid Ads Specialist

Chennai, Tamilnadu

Responsibilities:
  • Create and optimize paid search and paid social campaigns to acquire leads
  • You will be responsible for owning and optimizing our paid media campaigns, including social, display, and native advertising across multiple platforms.
  • Oversee and manage campaigns across Facebook Ads, Google Ads & and Linkedin Campaign Manager.
  • Monitor and analyze performance data to identify trends and opportunities for improvement.
  • Conduct competitor and industry analysis to stay informed and make data-driven decisions.
  • Collaborate with the marketing team to create strategy, messaging and campaign design.
  • Stay up-to-date with changes in advertising trends, technologies, and best practices.
  • Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
  • Needs to have good communication skills since our clients are mostly overseas.
Requirements:
  • Minimum 1+ years of experience in B2B digital marketing, with a focus on performance marketing.
  • Proficiency in Conversion Tracking and analytics tools such as Google Analytics, Facebook Pixel, Google Tag Manager and other tracking platforms to measure and report on campaign performance.
  • Strong analytical skills and the ability to derive actionable insights from data.
  • Working knowledge of CRM Software is a bonus.
  • Proven track record of managing successful paid media campaigns across multiple platforms, including Facebook ads, Google Ads and LinkedIn Campaign Manager.
  • Strong understanding of audience building and targeting, bidding and budget optimization, and creative optimization.

For more details about the job, Junior Paid Ads Specialist – Growwie.

Chai Waale – Social Media Coordinator

Chennai, Tamilnadu

Qualifications:
  • Language Proficiency: Proficient in both English and Tamil, with proficiency in Hindi considered a valuable asset.
  • Social Media Savvy: Adept in managing various social media platforms including YouTube, Facebook, Instagram, Twitter, and LinkedIn.
  • Creative Flair: Demonstrated ability to craft engaging captions and select compelling images to enhance audience interaction.
  • SEO Strategist: Proficient in building and executing effective SEO strategies, including keyword optimization.
  • Content Creation: Strong content writing skills to curate captivating and informative posts.
  • ChatGPT Familiarity: A solid understanding of ChatGPT and its applications.
  • General Knowledge: Possess good general knowledge, with additional knowledge in Food & Beverage (F&B) industry being a plus.
  • Visual Proficiency: Basic skills in graphic editing tools such as Photoshop, Paint, Adobe, etc.
Requirements:
  • Education: Minimum of a Bachelor\’s degree.
  • Experience: Freshers are welcome, and individuals with 1-2 years of experience will also be considered.
  • Communication Skills: Strong verbal and written communication skills are essential.

For more details about the job, Social Media Coordinator – Chai Waale.

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Social Media Algorithm – For Digital Marketers in Trichy

Social Media Marketing |

Social media has grown into a vital part of our life in today\’s digital world since it allows us to connect with friends, family, and an enormous amount of information. However, have you ever wondered how the data in your feed gets picked? This is where algorithms in social media come into play, impacting our online experiences with great influence. In this blog, we will go deep into the topic of social media algorithms, describing how they operate and how they alter the content you see on a daily basis.

How Social Media Algorithms Work?

Social media companies like Facebook, Instagram, Twitter, and TikTok use complicated sets of rules and calculations called social media algorithms to decide what material will show up in your feed. By displaying the messages and updates that are most relevant and interesting to each user, these algorithms try to provide an optimal experience for each user.

Components of Social Media Algorithm

The goal of algorithms is to optimize engagement and keep consumers connected to the platform. They consider a number of factors to decide how posts are arranged in your feed.

1.User Interaction:

Algorithms are made to improve interaction and keep consumers engaged with the platform. The order of the posts in your feed depends by a number of factors.

2.Relevance:

Based on keywords, hashtags, and the post\’s actual content, the algorithms analyze if a post is relevant. A post has a better chance of showing in your feed if it matches with your interests and previous interactions.

3.Timeliness:

New content often takes priority. Algorithms take recentness of postings into account in order to make sure you get the latest information from your friends and the accounts you follow.

Machine Learning and Personalization

Machine learning is used by social media firms to continuously enhance their algorithms. These AI in social media adjust as time passes, getting more proficient in predicting your preferences by observing your activity. As a result, you get a highly personalized feed that is more likely to keep your interest.

Amplification Effect in Social Media

Although customization delivers benefits it can mistakenly result in a \”echo chamber.\” Your existing views and points to consider are amplified by algorithms when they present you with content that is similar to what you already engage with. This could limit exposure to many ideas and produce an unfair reality.

Balancing Content Types in Social Media

Social media algorithms try to maintain a variety of content types in addition to considering individual posts into account. To satisfy a variety of user preferences, they attempt to mix text updates with photographs, videos, links, and other media.

Avoid False Information & Low-Quality Content

The fight against false information and poor content has taken on importance recently. False information and misleading headlines are now detected by algorithms, and their visibility is reduced. The large quantity of submitted content, however, means that this continues to be an obstacle.

Content from Influencers & Brands

Understanding algorithms is vital to keeping visibility for brands and influencers. Their postings are likely to be viewed by a larger audience when they are regular, offer high-quality content, and communicate with their audience on a regular basis.

Livestreaming Video

Algorithms often give preference to video and live content. These formats often result in greater engagement and keep users engaged for longer periods of time.

Transparency of Algorithms & User Control

In response to concerns about how algorithms can affect users\’ experiences, some platforms are starting to provide some degree of control. Users may alter their feed, for instance, by labeling some content as \”See First\” or stating their preferences.

Future of Social Media Algorithms

Algorithms used in social media are expected to become much more powerful as technology develops. Platforms will work to balance flexibility and content variation so that users are exposed to an array of opinions.

Finally, social media algorithms are the invisible builders of our digital environments. They impact the data we take in, opinions we come across, and the connections that we create. Although algorithms strive to make our online experiences better, it\’s important to be aware of any potential biases and limitations. We may surf our social media feeds more carefully and look for a variety of balanced and interesting material by being aware of how they operate. Trichy\’s social media community has been successful, connecting the city\’s dynamic culture, companies and guiding connection and growth in the world of the internet.

Join our social media training program at Digital Toppers Academy to unlock the power of effective online engagement

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Digital Marketing Jobs Tamilnadu

Job Opening for Digital Marketing Specialist

Digital Marketing Jobs |

Yellow Circle Studios – Digital Marketing Specialist

Coimbatore, Tamilnadu

Responsibilities :
  • Maneuver digital marketing campaigns through all areas of the project life cycle.
  • Clearly understand and implement digital marketing campaigns which fit client needs.
  • Provide analytical reporting of campaigns to stakeholders.
  • Setting up Google. Facebook and Instagram campaigns.
  • Monitor and optimise the campaigns on a daily or frequent basis for better performance.
  • Implement automation for monthly reports.
  • Experience of setting up various types of campaigns.
Qualifications :
  • Bachelor\’s degree or equivalent.
  • Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
  • Experience with SEO and SEM Strong written, verbal and collaboration skills.

Smiligence – Social Media Marketing Executive

Madurai, Tamilnadu

Experience :

1 – 3 years and work from office

Job Description:
  • Must be able to Create content for websites.
  • Creating Blogs and Vlogs.
  • Clear knowledge in SMM.
  • Exposure to Social Media Campaign.
  • Certification is mandatory.
  • Exposure to working on Paid Ads.

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Digital Marketing Jobs Tamilnadu

Job Opening for Digital Marketing Specialist – Chennai – Tamilnadu

Digital Marketing Jobs |

BCC Martech – Digital Marketing Specialist

Chennai, Tamilnadu

Responsibilities:
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements and skills:
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

For more details about the job, Digital Marketing Specialist – BCC Martech.

Sign Up Advertising Solutions – Social Media Marketing Specialist

Chennai, Tamilnadu

Responsibilities:
  • Creating written pieces that are sharp, memorable, and effective at prompting readers to take action.
  • Collaborating with Videographers and Multimedia Designers to ensure that posts are engaging.
  • Optimizing content for publication across various social media sites.
  • Scheduling copy for release at optimal times.
  • Monitoring users\’ engagement with and feedback on every post.
  • Analyzing and reporting on the effects of publications.
  • Maintaining a secure database of all login credentials.
  • Remaining abreast of changes to all pertinent social media applications.
  • Exploring the potential value of social media sites that are not yet in our repertoire.
  • Liaising with the client.
  • Finding out trends on social media & digital space & creating content around that.
Qualifications:
  • Bachelor’s degree in any field.
  • 2-3 years of work experience will be preferred.
  • Demonstrate the ability to understand the engagement metrics and KPI’s.
  • Sound knowledge of social media apps.
  • Outstanding proofreading and editing skills.
  • Strong oral and written communication skills.
  • Ability to write catchy content.
  • In-depth understanding of various social media platforms and their algorithm changes.
  • Outstanding brand awareness experience will be preferred.
  • A keen eye for details.

For more details about the job, Social Media Marketing Specialist – Sign Up Advertising Solutions.

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How SEO Works – Content Creation, User Experience and Analytics

Search Engine Optimization |

So, let us proceed with the second part of the SEO Beginner’s Guide without additional words. Well, it is the time to explore Content Creation and let yourself go through User Experience and Analytics. Not advanced concepts at all but simply best and easy steps to improve the field of SEO.

The primary areas that need attention are Content Creation and Optimization:

There are many factors that herald the importance of creating and providing effective and engaging content for both the end-users and the search engines. First, it simply keeps people on your website for longer and as long as the actual content of the article is useful and provides insightful answers to the users’ questions, there is a high chance it will be shared, thus increasing organic traffic. Relaunching a particular piece of content multiple times and revising it periodically can both increase the SEO of a website.

User Experience and RankBrain:

Importantly, Google\’s RankBrain factors such as the bounce rate, the time spent by the user on the page, or click through rate. This is not a direct way through which your website will be able to achieve improved search engine rankings, but the overall usability of your website is equally important as it offers an enjoyable interface that is easy to navigate, fast loading, and compatible with mobile devices.

Analytics and Monitoring:

Using analytics like Google analytics and Google Search Console enables you to track your website traffic, track Organic traffic, uncover new potential keywords, and determine your SEO return of investment. Semantically, it is possible to regularly analyze these metrics and with their help to build an SEO strategy that will enable its constant improvement.

Staying Updated:

The world of SEO is dynamic and constantly evolving. Search engine algorithms change, new technologies emerge, and user behaviors shift. To stay ahead, follow reputable SEO blogs, attend webinars, and engage with the SEO community to keep yourself updated on the latest trends and best practices.

You can significantly improve the visibility and organic traffic to your website by understanding the fundamentals of search engine optimization, which may initially seem complex. You can improve your search engine rankings and accomplish your online objectives by putting the tactics covered in this beginner’s guide into practice. Remember, SEO is a journey, not a destination, so stay patient and persistent in your efforts.

\”Boost Your Online Presence with Digitz India\’s Professional SEO Services – Reach the Top of Search Rankings Now!\”

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How to Create Facebook Ads – A Guide for Trichy Business People

Social Media Marketing |

Social media advertising has emerged as an essential technique for both individuals and corporations in the current digital environment. Due to its unique user base and powerful ad targeting tools, FB stands out as a leader among the many platforms accessible. You will be guided step-by-step through the process of building and running your very own Facebook ad campaign in this blog post.

Create a Facebook Business Page

Make a Business Page in FB for your company\’s name, goods, or services.

Configure Facebook Business Manager

Connect your Facebook Page to Business Ads Manager by signing up for it. You may manage your Pages, permissions, and ad accounts all from this platform.

Establish the Marketing Objectives

Your advertising objectives should be clearly stated, for example, to improve sales, attract more customers to your business, increase website traffic, or raise brand awareness.

Choose the Target Audience

Create your ideal Facebook audience network by using FB’s extensive targeting options based on demographics, interests, habits, and more.

Selecting FB Ad Format

Pick the type of advertisement that best serves your objectives, whether it be a photo, video, carousel ads, slideshow, or collection.

Make Engaging Advertising Content

Create interesting and visually appealing advertising content. This applies to graphics, motion pictures, copywriting, headlines, and call-to-action buttons.

Facebook Advertising Cost

Establish your budget for your advertising effort. You can select a daily or yearly budget.

Decide on a bid and optimization strategy

Choose the bidding technique that best serves your objectives, such as cost per click (CPC), cost per mille (CPM), or another type. Improve the delivery of your ads for clicks, impressions, conversions, etc.

Construct FB Ad Campaign

Make your advertising campaign with Meta Ads Manager. Determine the goal of your campaign, your target market, your ad locations, your budget, and your schedule.

Create Ad Sets in Facebook

Set up ad sets inside of your ads campaign. For each of them, customize audiences, spending limits, release dates, and ad locations must be established.

FB Advertising creatives

For your advertisements, create the graphics and write the copy. Make sure they fit your campaign\’s goal and appeal to your target demographic.

Review Facebook Ad

Examine the audience, settings, spending limit, and creative components of your ads. Before continuing, confirm that everything is correct.

Release FB Ads

Click \”Publish\” or \”Submit\” to start running your meta ads once you\’re happy with how your campaign is set up.

Observe and improve

Utilizing FB Ads Manager, track the effectiveness of your ads on a regular basis. Analyze data on engagement, click-through rate (CTR), conversion rate, and other variables. Adapt your ads, target audiences, and spending plan depending on current performance information.

Testing A/B and Scaling Successful FB Campaigns

Find out what works best for your objectives by experimenting with various ad creatives, copy, audiences, and placements. If a campaign is doing well, think about raising your budget and broadening your audience to take advantage of its success.

Stay Updated

To ensure that your plans are current and effective, be informed about any changes to Facebook\’s advertising regulations, algorithms, and features.

With the help of this thorough guide on Facebook advertising, you now have a strong foundation on which to build efficient, targeted ad campaigns which appeal to those you want to reach. Keep in mind that effective Facebook advertising needs constant instruction, modification, and campaign improvement. Improve your Facebook marketing skills with our Digital Toppers Academy in Trichy – Enroll today and learn the secrets to online success.

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Best Business Listing Sites for SEO Companies in Trichy

Search Engine Optimization |

Being successful online is significant for any company in the modern digital world. Utilizing online business listings is one of the most efficient ways to accomplish this. These platforms let potential clients locate your goods or services more quickly and more readily while also increasing your visibility and trustworthiness.

What is Business Listing sites

Business listing sites, commonly referred to as business directories or local directories, are internet resources that gather and present data about a variety of enterprises. Users can search for particular goods, services, or establishments in their neighborhood or elsewhere using these business listing platforms, which offer a wide range of industries and categories.

Improving SEO through Submission

Business listing websites are a vital part of local search engine optimization (SEO). These listings help increase the likelihood that your business will show up in local search results since search engines like Google utilize them to validate and verify the content.

Websites for Submission

Certainly, there are different types of submission sites that can help you enhance your online presence and visibility in various ways like Video submission sites, Ppt submission sites, Infographic submission sites, Article submission site, Directory submission sites, Image submission sites, Pdf submission sites, Social bookmarking sites, Blog submission sites, Classified submission sites free, Link submission sites and Forum submission sites.

Top 10 Free Business Listing Sites in India

Here is the list of top 10 instant approval business submission sites can significantly increase your online presence and help you through the sea of options.

1.Google My Business

Every company needs to have a Google My Business account. You can control how your business appears in Google Search and Maps with the help of this free tool.

2.Facebook Business

Facebook is an effective commercial platform with billions of users. You may engage with your audience, communicate updates, and offer crucial information by setting up a Facebook business page.

3. Yellow Pages

Business owners continue to value Yellow Pages, the modernized counterpart of the traditional phone book. It is a well-known platform that offers crucial details to potential clients.

4. LinkedIn

LinkedIn is a great place for B2B companies to promote their brand. Make a thorough company profile and interact with other companies and industry experts.

5.Indiamart

It is a platform that enables companies to sell their products, show catalogs, interact with customers, and carry out transactions.

6.Yalwa

Yalwa offers local search capabilities that let users look for establishments, services, and goods in their neighbourhood.

7.Sulekha

By providing a wide variety of services and businesses in a number of different categories, including home services, education, healthcare, and more, it acts as a bridge between customers and service providers.

8.Justdial

Justdial might be a good platform to take into consideration if you operate in India and want to increase your local presence.

9.Trade India

It\’s a platform created especially for companies who want to increase their B2B visibility and engage with new distributors, partners, and clients.

10. Ask Laila

AskLaila gives users the chance to create listings with various information, including contact information, descriptions, ratings, and images. This might increase a company\’s visibility and draw in local clients looking for pertinent services.

In conclusion, your online marketing approach must include company listing websites. You may improve your internet presence, establish reputation, and establish connections with new clients by claiming and optimizing your listings on these networks. Keep in mind that preserving a professional image requires accurate and consistent information across various platforms. Increase your SEO strategy! Optimize your web visibility and rankings by starting to establish strong backlinks. Let\’s collaborate with Digitz India in Trichy to improve off-page SEO outcomes.

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What is SEO and How it Works

Search Engine Optimization |

In the current digital era, it is crucial for any company or person to have a strong online presence. Search engine optimisation (SEO) is one of the key components in achieving this. This beginner\’s SEO guide – Part 1 will assist you in navigating the world of search engines and generating organic traffic for your website, whether you\’re a business owner, blogger, or simply someone interested in increasing the visibility of their website.

Understanding SEO –

It\’s crucial to comprehend SEO as a concept before delving into its technical details. The process of optimising your website\’s content, architecture, and technical components for search engine results pages (SERPs) is known as SEO. As a result, your website receives more natural (non-paid) traffic and visibility.

Keyword Research –

The foundation of SEO is keywords. They are the words or phrases that people use when searching for information online. Finding keywords that are relevant to your content and your target audience is a necessary step in conducting effective keyword research. You can get help finding the best keywords for your content by using tools like Google Keyword Planner, SEMrush, and Ahrefs.

On-Page SEO –

The goal of on-page SEO is to improve a website\’s ranking in search results by optimising specific web pages. This entails optimising headings, title tags, meta descriptions, and the natural insertion of appropriate keywords into your content. A better on-page SEO strategy also benefits from ensuring proper URL structure, internal linking, and the use of descriptive alt text for images.

Off-Page SEO –

Off-page SEO explains techniques used to raise your website\’s search engine rankings. This mainly entails constructing trustworthy backlinks from other websites. You can build the authority and credibility of your website by participating in forums related to your industry, reaching out to influencers, and engaging in guest posting.

Technical SEO –

Technical SEO includes optimising your website\’s technical elements in order to increase search engine visibility. This includes optimising site architecture for crawlability, ensuring mobile friendliness, establishing a sitemap, using schema markup to give search engines more context, and enhancing website speed.

The first part of your SEO journey concludes here. Well done on finishing the first section of our SEO Beginner\’s Guide. The ride isn\’t over yet, so hold on tight! Content Creation, User Experience, and Analytics will be revealed in Part 2 – How SEO Works – Content Creation, User Experience and Analytics. Prepare to step up your SEO efforts. Stay curious and see you in Part 2!

\”Master SEO with the help of Digital Toppers. Become an SEO Specialist with the Comprehensive SEO Course.!\”

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